China digital maven and lover of all things tech is known for busting out Taekwondo black-belt moves when not in cyberspace.
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More China Groupon Ads
If you are in China recently, you’ll see a lot more of Groupon ads from different websites. Its just blanketing the whole city, on every channel you can imagine - banner ads, bus, TV, posters and so on. According to Gang Lu, China tech Internet expert the Groupon industry in China is spending millions and millions or RMB to promote their service superiority. 
Direct quote from Technode, below are the amounts some of the Groupon sites will spend on advertisements:
Groupon.cn said that in 2011 they will spend RMB 550millions (~$83.7millions).
It’s said that Lashou‘s $50millions capital, most of them will be spent on the advertisement;
Nuomi (RenRen or Oak Pacific Interactive company) said their budget is RMB 200millions (~$30.4millions).
It’s RMB 130millions (~$19.8millions) for Meituan and Manzuo is RMB 100millions (~$15.2millions).
It’s said that Lashou‘s $50millions capital, most of them will be spent on the advertisement;
Nuomi (RenRen or Oak Pacific Interactive company) said their budget is RMB 200millions (~$30.4millions).
It’s RMB 130millions (~$19.8millions) for Meituan and Manzuo is RMB 100millions (~$15.2millions).
Although I felt each service provides the same deals, I guess its just a matter of ‘numbers game’ in China - which is race for how many users they can garner. I would be interested to know how much is Dianping and Gaopeng (official Groupon China) plans to spend for ads in China, any takers?
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